Content analysis – See your site in terms of funnels

Content analysis – See your site in terms of funnels

By @SimoAhava from netbooster www.simoahava.com resources: https://developers.google.com/tag-manager/enhanced-ecommerce GitHub: https://github.com/sahava/eec-gtm Slides: http://www.simoahava.com/analytics/track-content-enhanced-ecommerce/?utm_source=link&utm_medium=powerpoint&utm_campaign=smx Respect the stateless web Things like intent and content efficiency are difficult to unveil in the stateless environment. How do you reliably persist state? Browser cookies HTML Storage localStoarge.setItem(‘articlread,3′) The issue is when someone flushes the cookies or deletes the html storage…
Online analytics strategies at SMX Munich 2015

Online analytics strategies at SMX Munich 2015

Presented by Jess Sauer @jeffalytics https://knowledge.land/analytics-munich/ How to measure what your doing in digital marketing. 1. Strategies win championships Start with the outcome, determine what you need to know and what will help you improve your business and give you business insights. E.g. I would like to reduce unhappy customers…
International Search Summit, Munich, 2015

International Search Summit, Munich, 2015

The international search summit focuses primarily on international SEO and is hosted alongside SMX Munich. International SEO is the process of improving search visibility on major international search engines such as Google, Yahoo, Sesnam (Czech), Yandex (Russia) and Baidu (China). Maximising international opportunities by Immanuel Simonsen from @imSimonsen Webcertain Source ecommerce =…