About Flavio Longato

Flavio Longato is a marketing professional with over seven-years’ experience in Search Engine Optimisation (SEO) and Web Analytics within the Travel, Photography and Recruitment industries . He is Head of SEO for ifolor AG in Zurich, Switzerland. He is also Managing Director and Founder of Arctic Zebra Marketing Agency UG, a boutique Marketing agency in Munich, Germany. Flavio started his career in Online Marketing as a Junior Marketing Manager for HolidayCheck AG (part of Tomorrow Focus AG).

He has a BA Hons in "Management and Financial Services" with an enthesis in Risk Management and "Portfolio Optimisation" from the University of Westminster in London, England. Graduating in 2012. He also has a Minor degree in "International Business" from IPAG Business School in Nice, France in 2011.

Flavio was born in Brazil but grew up in London. Due to this family's background he has an Italian nationality and today lives in Switzerland. He speaks fluent English, Portuguese and is currently learning German. During his free time, he is an avid Photographer, Blogger and Travels frequently.

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Where I Live Now


One of my main passions is photography, the way you are able to frame a moment in time and allow others to appreciate it, to be able to travel the world and take photos of moments which will never come again and most of all meeting amazing talented people along the way. View all Pictures

Zermatt with the Matterhorn at the back
Picture of Frauenkirche, Munich from far

Most Recent Article

SEO audit for 1 million page plus websites

As an experienced SEO professional, I’ve often done SEO audits of websites with more than one million pages. Doing audits in such a scale requires some heavy lifting and the traditional SEO toolset simply can not handle the amount of data and the scale of these audits.

Featured Blog Posts

GDPR as an Online Marketing Professional

I’ve had to extensively read up on GDPR requirements as with every other Marketing Manager in Europe. This has been quite frustrating but also has given me the opportunity to rebuild my existing analytics solution in favour of: A better understanding of the data processing on the backend More control of what data is actually […]

SMX & International Search Summit 2018 – Munich

The International Search Summit or IIS is an annual event based in Munich and SMX (Search Marketing Conference). The main goal of the event is to share knowledge with running Search Engine Optimisation (SEO) and PPC in many international markets. It is also a good venue to discuss key issues affecting business moving their online […]

Be Critical – Google Analytics and Google Tag Manager

By Simo Ahava @ Netbooster – Head of Analytics www.simoahava.com Twitter: @SimoAhava I’ve been following Simo’s blog for quite some time and meeting him in person is truly a pleasure. The Rant The major problem with Google Analytics is that it is designed for the masses, it is meant to fit overall businesses. “Reporting on […]

Why create a blog when you can buy a blogger?

Before I get into that topic, I want to give you some foundation on how SEO professionals treated Bloggers in the past and hopefully from there we can move into what we should have been doing. I remember a couple of years back when guest blogging was the rage in SEO. Everyone started contacting bloggers, offering “unique, […]

Rich snippet data for Product pages

I’ve been doing a lot of research over the last few weeks trying to find the best method of inserting rich-snippet data in product category pages. Goal of adding rich snippet data The goal would be to help crawlers better understand the type of data being displayed so that the visibility of the page gets […]

Not sure if using hyphens or underlines improve search visibility

Does using an underline “_” or hyphen “-” improve your search visibility?

I can’t believe I’m writing an article about something so simple yet I’ve been asked this countless times. Does using an underline or hyphen effect how search engines index your content therefore affecting your search viability? Yes, the secret to ranking high is replacing your underlines with hyphens (kidding).

Recent Blog Posts