What is Search engine optimization (SEO)?

Search engine optimization is the process of optimizing a website for search engines, this optimization can be directly on the website itself (on-page) or on other websites which mention your website (off-page).

In recent times search engines have evolved their search algorithms to detect activities (Panda, penguin, Hummingbird updates) which go against their quality guidelines with the goal of improving search positioning, this has resulted in many high profile websites such as eBay, Expedia to loose rankings.

On-page SEO

Any activity which is directly influencing how your site is presented, be it optimizing the content, structure or even how fast your website loads and decreasing site errors such as 404, out of services etc.

Off-page SEO

One of the main factors of how search engines determine the ranking of a website is how many websites backlink to your website, ofcourse there are other indicators such as how relevant the backlink is, the authority of the website linking, where the link is placed etc.. Therefor, Off-Page SEO is how you as a webmaster can naturally increase the number of backlinks you get, the number of +1 by using link baits and other marketing campaigns to generate backlinks.

Any activity which affects how other websites refer to your site, it could be a backlink, a mention or a +1 in Facebook or Google +.

Read more about Off-Page SEO

SEO related articles

What are the best SEO plugins for Chrome

Here is a list of the best Chrome extensions for someone working with SEO. SEO Quake Great tool to give you an overview of all the SEO metrics of a website, it also offers export functionality in Google SERPs. Be very careful to always have this plugin deactivated, and only turn it on when you […]

SEO audit for 1 million page plus websites

As an experienced SEO professional, I’ve often done SEO audits of websites with more than one million pages. Doing audits in such a scale requires some heavy lifting and the traditional SEO toolset simply can not handle the amount of data and the scale of these audits.

Setting up a web-server at home

Setting up a web server at home is a great way to fully understand how the internet works. How traffic communicates from the users’ browser down to the host where the website is located. Learn her how to set up your very own server.

SMX & International Search Summit 2018 – Munich

The International Search Summit or IIS is an annual event based in Munich and SMX (Search Marketing Conference). The main goal of the event is to share knowledge with running Search Engine Optimisation (SEO) and PPC in many international markets. It is also a good venue to discuss key issues affecting business moving their online […]

Redirect Rules for .HTACCESS files

Redirect rules are a lifesaver when migration from one website to another or simply when you want to clean your URL’s. Below is a list of redirect rules I use quite often.

Excel SEO Formulas you should know

Excel is a wonderful tool to manage large rows of data. It is particularly beneficial for SEO as there are many data-intensive tasks such as keyword research, backlink audits, SEO content quality assurance (checking for 404’s, <titles> etc…). Below is just some formulas I use day to day, this is mostly for my own use […]