What is Search engine optimization (SEO)?

Search engine optimization is the process of optimizing a website for search engines, this optimization can be directly on the website itself (on-page) or on other websites which mention your website (off-page).

In recent times search engines have evolved their search algorithms to detect activities (Panda, penguin, Hummingbird updates) which go against their quality guidelines with the goal of improving search positioning, this has resulted in many high profile websites such as eBay, Expedia to loose rankings.

On-page SEO

Any activity which is directly influencing how your site is presented, be it optimizing the content, structure or even how fast your website loads and decreasing site errors such as 404, out of services etc.

Off-page SEO

One of the main factors of how search engines determine the ranking of a website is how many websites backlink to your website, ofcourse there are other indicators such as how relevant the backlink is, the authority of the website linking, where the link is placed etc.. Therefor, Off-Page SEO is how you as a webmaster can naturally increase the number of backlinks you get, the number of +1 by using link baits and other marketing campaigns to generate backlinks.

Any activity which affects how other websites refer to your site, it could be a backlink, a mention or a +1 in Facebook or Google +.

Read more about Off-Page SEO

SEO related articles

Why create a blog when you can buy a blogger?

Before I get into that topic, I want to give you some foundation on how SEO professionals treated Bloggers in the past and hopefully from there we can move into what we should have been doing. I remember a couple of years back when guest blogging was the rage in SEO. Everyone started contacting bloggers, offering “unique, […]

Rich snippet data for Product pages

I’ve been doing a lot of research over the last few weeks trying to find the best method of inserting rich-snippet data in product category pages. Goal of adding rich snippet data The goal would be to help crawlers better understand the type of data being displayed so that the visibility of the page gets […]

International Search Summit, Munich, 2015

The international search summit focuses primarily on international SEO and is hosted alongside SMX Munich. International SEO is the process of improving search visibility on major international search engines such as Google, Yahoo, Sesnam (Czech), Yandex (Russia) and Baidu (China). Maximising international opportunities by Immanuel Simonsen from @imSimonsen Webcertain Source ecommerce = emarketer The great web content […]

Not sure if using hyphens or underlines improve search visibility

Does using an underline “_” or hyphen “-” improve your search visibility?

I can’t believe I’m writing an article about something so simple yet I’ve been asked this countless times. Does using an underline or hyphen effect how search engines index your content therefore affecting your search viability? Yes, the secret to ranking high is replacing your underlines with hyphens (kidding).

SearchLove, London, 2015

As I work in-house and I am a solo SEO team. I travel very often to SEO conferences to see what’s buzzing and to see how the industry is evolving and what are the current best practices.   Search Love is the conferences I most look forward to each year. It is very informative and really […]

Is the future of SEO inbound marketing?

Recently I’ve been asking myself this very question: Is the future of SEO inbound marketing? I am asking because I’ve noticed a shift from tasks I once did 1-2 years ago, compared to what I do now and with all honestly backlink acquisition has almost disappeared from my vocabulary. When I started doing SEO I started doing […]