What is Search engine optimization (SEO)?

Search engine optimization is the process of optimizing a website for search engines, this optimization can be directly on the website itself (on-page) or on other websites which mention your website (off-page).

In recent times search engines have evolved their search algorithms to detect activities (Panda, penguin, Hummingbird updates) which go against their quality guidelines with the goal of improving search positioning, this has resulted in many high profile websites such as eBay, Expedia to loose rankings.

On-page SEO

Any activity which is directly influencing how your site is presented, be it optimizing the content, structure or even how fast your website loads and decreasing site errors such as 404, out of services etc.

Off-page SEO

One of the main factors of how search engines determine the ranking of a website is how many websites backlink to your website, ofcourse there are other indicators such as how relevant the backlink is, the authority of the website linking, where the link is placed etc.. Therefor, Off-Page SEO is how you as a webmaster can naturally increase the number of backlinks you get, the number of +1 by using link baits and other marketing campaigns to generate backlinks.

Any activity which affects how other websites refer to your site, it could be a backlink, a mention or a +1 in Facebook or Google +.

Read more about Off-Page SEO

SEO related articles

nerdydata.com – A great tool for SEO

Nerdy Data is a “search engine” for looking up specific HTML content in site on the web. Link – Nerdydata.com

import.io – SEO tools

Simple crawler / importer of content. Link – //import.io/

SearchLove 2014 – London

SearchLove is hosted by Distilled  and is an annual SEO conference focused primarily towards SEO specialists (both in-house and agencies). What I really love about the conference is that its NOT SALES! It feels more like a bunch of fellow search professionals discussing the future of the industry and sharing their experiences on what has/has […]

BrightonSEO April 2014

BrightonSEO is a conference dedicated to all things search. It started about from a gathering of a few SEO gurus a few years ago and I believe it is one of the leading SEO conferences in Europe. Here are some of my notes whilst attending and I’ve embed some of the slides. Import, data cleaning and […]

SEO for HolidayCheck AG

HolidayCheck AG is the leading hotel review portal of the DACH (Germany, Austria and Switzerland) markets. With over 5.5 million hotel reviews, pictures boasting 20-30 million unique page visits each month. The challenge of search engine optimization for HolidayCheck: Doing SEO for a platform which has almost 16 million pages is a major challenge and after […]